SmartSweets

SmartSweets was created with one simple mission – Kick Sugar, Keep Candy. Founded by candy lover Tara Bosch, the brand set out to reinvent classic sweets by dramatically reducing sugar without sacrificing the flavors and textures people crave. What began as a homemade recipe quickly grew into a movement that challenges the traditional candy aisle with smarter choices for every sweet tooth.

Today, SmartSweets offers a variety of gummy candies, hard candies, and chewy favorites made with innovative ingredients, up to 92% less sugar than leading traditional candy equivalents, no added sugar, no artificial sweeteners, and no sugar alcohols. By carefully selecting high-quality ingredients and using fiber and stevia to create delicious sweetness, SmartSweets proves that enjoying candy doesn't have to mean compromising your wellness goals.

A Sweet Mission with Purpose

SmartSweets began with founder Tara Bosch's determination to create a better relationship with candy after experiencing the effects of consuming too much sugar. That same passion continues to inspire the brand's commitment to innovation, encouraging people to enjoy the treats they love while reducing unnecessary sugar in their diets. Since launching in 2016, SmartSweets has helped consumers kick billions of grams of sugar from traditional candy choices.

The company also believes great ideas come from diverse perspectives. As a proudly female-founded business, SmartSweets has built an inclusive team focused on creativity, collaboration, and challenging industry norms to create better candy for everyone.

Smarter Ingredient, Better Choices

SmartSweets is committed to continually improving every recipe by researching and selecting innovative ingredients that reduce sugar while maintaining the taste candy lovers expect. The brand's ingredient philosophy focuses on eliminating artificial sweeteners, avoiding sugar alcohols, and replacing excess sugar with thoughtfully chosen alternatives, including dietary fiber and high-quality stevia.

Beyond its recipes, SmartSweets is taking steps to make a positive environmental impact. Through its partnership with rePurpose Global, every SmartSweets purchase helps fund plastic waste recovery projects, supporting efforts to reduce plastic pollution while creating a sweeter future for people and the planet.