South of France

Founded in 1999, South of France Body Care remains one of the top selling brands of bar soap and liquid hand soap in the natural channel.

The original South of France line was developed by a French expatriate living in the US. The collection was centered around evocative fragrances found in the South of France region.

Today, South of France has become SoF. We still offer the same great
fragrances and formulas you know and love, manufactured in the USA using responsibly sourced ingredients.

Women for Women

South of France is deeply shaped by the people behind it—a family legacy carried forward by two sisters who believe in honest ingredients and thoughtful care.  South of France's certified women-owned business is dedicated to uplifting women by providing a moment of self-care in their daily beauty routine. Through collaborations like the one with HER Cincinnati, a local organization fighting poverty, addiction, and human trafficking, they've donated over 1,680 SoF products in 2023, bringing moments of joy and comfort to women in need.

Naturally Considered, Beautifully Made

Respect for the environment is woven into the South of France philosophy. Their products are made with plant-based ingredients and crafted using traditional French milling, which supports durability and reduces waste through longer-lasting bars. The brand continues to refine packaging and production choices to minimize environmental impact while maintaining the artistry that defines their soaps. By celebrating nature’s botanicals and choosing gentler materials, South of France creates body care that’s as mindful of the planet as it is indulgent for the senses.