UnPaste

Unpaste was born from a simple spark—two friends, Lin and Patrick, shared a passion for the environment and a desire to rethink something ordinary: toothpaste. After Lin introduced Patrick to chewing a tablet version in place of his tube, they were hooked—not only on the experience, but on the possibility of eliminating one of the most common single-use plastics in bathrooms. From that spark grew Unpaste: a sustainably minded oral-care brand built around four core principles: simple, clean, effective, and fun. With packaging that’s 100% compostable and tablets formulated without unnecessary ingredients, Unpaste sets out to “change brushing for the better.”

Changing Brushing, Changing Mindsets

Unpaste values the people who switch, who care, and who want something better. Their products are built for everyday users who seek effective oral care without the waste or the fuss. The brand embraces inclusive, clean formulations—no animal-based ingredients, no testing on animals, and fully Leaping-Bunny Certified. By making tooth-tabs that are travel friendly, compact and convenient, Unpaste serves busy lives and conscious choices alike. Their journey reminds us that small, everyday habits can multiply into meaningful impact when people decide to brush differently.

Small Tabs, Big Environmental Impact

At the heart of Unpaste’s mission is the planet. Traditional toothpaste tubes are among the most common plastics discarded each year—UnPaste challenges that norm. Their packaging is made from plants designed to be compostable, printed with non-toxic inks, and engineered to use far less material than typical alternatives. Their manufacturing process emphasizes minimal waste and local production whenever possible, reducing transportation and carbon footprint. With every hygienic moment, Unpaste helps keep waste out of landfills and smarter routines in home bathrooms.