Alaffia
Alaffia Beautiful Curls Enhance Shampoo 12 fl. oz.
Made with fair trade and certified organic unrefined, "raw" shea butter from our cooperatives in West Africa, and botanical extracts of chamomile and yarrow, our Curl Enhancing Shampoo gently cleanses, soothes and fortifies the scalp and hair without stripping natural oils. Your hair will have unrivaled moisture for maximum wave and curl enhancement and retention, without the frizz. For wavy to curly hair.
Directions
Massage onto wet hair and scalp. Rinse well. Repeat to remove residual excess from styling products. Follow with Beautiful Curls Leave-In Conditioner for best results. For external use only.For People & Planet
Our curated selection of products is more than just a collection of items; it's a reflection of our values and where every choice reflects our commitment to a brighter future for people & planet. Explore the positive impact of Alaffia.
Empowering Women & Fighting Poverty
Alaffia proudly supports women and families in West Africa by sourcing certified fair trade ingredients from West Africa women cooperatives. Alaffia has empowered thousands of lives in West Africa, preserving traditional knowledge. There have been hundreds of cooperative members and thousands of women who have supported Alaffia production. To achieve their goals, Alaffia partners with GACE and other organizations on Empowerment Projects, including School-Building and Education-Based Projects, Maternal Health, and Environmental Sustainability. In 2018, Alaffia received the Award for Corporate Excellence from the U.S. State Department for Women’s Economic Empowerment.
Helping Mitigate Climate Change
Africa is disproportionately affected by increasing global temperatures. Alaffia’s goal is to increase resilience of West African communities to climate changes. Africa’s Sahel grasslands form a vulnerable “green wall” against encroaching deserts of North Africa. To help mitigate this threat, Alaffia partners with Global Alliance for Community Empowerment (GACE) to build and operate tree nurseries and provide housing for women in conservation and parklands management. The Namare Tree Nursery has been overseen by 60 women who prepare and build tree nursery sites, as well as help irrigate the newly planted seeds so they germinate into seedlings and young trees.
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Alaffia
Established in 2003, Alaffia redefines the natural products industry with a focus on Beauty, Equality, and Empowerment, promoting fair trade and safe, effective hair, face, and body care products. Their success is gauged through Empowerment Projects, funded by product sales, which invest in communities as a moral obligation, ensuring African resources benefit African communities. These projects aim to combat poverty and promote gender equality, including Education-Based Projects, Maternal Health, FGM Eradication, Eyeglasses, and Environmental Sustainability, all empowering Togolese communities to share their skills and knowledge with the world and uplift themselves from poverty.
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