Attitude
Attitude Super Leaves Shea Butter Curl Ultra-Hydrating Shampoo 16 fl. oz.
Show your curls ALL the love so they never lose their bounce and softness! Enriched with shea butter, well known for its softening, nourishing and repairing properties, and papaya leaf extract, a powerful antioxidant and deep cleanser, Attitude's Ultra-Hydrating Shampoo leaves curl types 3 and 4 feeling cleaner and more revitalized than ever. Infused with the pleasant scent of orange blossom, this EWG VERIFIED shampoo will put some bounce in your curls. And some pep in your step. For even better results, take it to the next level with Attitude's Ultra-Hydrating Curl Conditioner!
For People & Planet
Our curated selection of products is more than just a collection of items; it's a reflection of our values and where every choice reflects our commitment to a brighter future for people & planet. Explore the positive impact of Attitude.


Empowering Healthy Choices
Attitude takes the guesswork out of everyday decisions. They monitor scientific databases, such as California's Proposition 65, to challenge their ingredient choices, in addition to the strict health criteria of the Environmental Working Group and their EWG VERIFIED™ program. You can always trust their products are free of ingredients of concern.


Less Plastic, More Trees
Attitude beautifully blends effectiveness, nature, and sustainability into all their products. From eco-refills, to refillable and recyclable bottles, to biodegradable FSC-certified cardboard, their innovative packaging reduces the plastic waste used in your daily rituals. Taking their focus on well-being and innovation into new territory, they inaugurated their plastic-free boutique in Montreal.
More From Attitude


Attitude
Attitude is a company with an environmentally conscious attitude sparked by the co-founder’s soon-to-be-born child. Since 2006, Attitude has been revolutionizing the beauty and home industry with clean, performance-proven products in eco-innovative packaging. From cosmetics and body care to laundry detergents and home-cleaning supplies, Attitude’s environmentally friendly and efficacious products prove there is a better way to do things for you, your family and the planet.
Their performance-driven beauty and home products are created using high-performance, clean ingredients and innovative, low-waste packaging that requires less plastic. They develop their formulas with the highest standards of quality and transparency, using only the most effective and clean, naturally sourced ingredients that are EWG VERIFIED™, Vegan and Cruelty-Free, as well as dermatologically tested.