Attitude Baby Fragrance-Free Fabric Softener 33.8 fl. oz.

Empowering Healthy Choices

Attitude takes the guesswork out of everyday decisions. They monitor scientific databases, such as California's Proposition 65, to challenge their ingredient choices, in addition to the strict health criteria of the Environmental Working Group and their EWG VERIFIED™ program. You can always trust their products are free of ingredients of concern. 

Less Plastic, More Trees

Attitude beautifully blends effectiveness, nature, and sustainability into all their products. From eco-refills, to refillable and recyclable bottles, to biodegradable FSC-certified cardboard, their innovative packaging reduces the plastic waste used in your daily rituals. Taking their focus on well-being and innovation into new territory, they inaugurated their plastic-free boutique in Montreal.

Attitude

Attitude is a company with an environmentally conscious attitude sparked by the co-founder’s soon-to-be-born child. Since 2006, Attitude has been revolutionizing the beauty and home industry with clean, performance-proven products in eco-innovative packaging. From cosmetics and body care to laundry detergents and home-cleaning supplies, Attitude’s environmentally friendly and efficacious products prove there is a better way to do things for you, your family and the planet.  

Their performance-driven beauty and home products are created using high-performance, clean ingredients and innovative, low-waste packaging that requires less plastic. They develop their formulas with the highest standards of quality and transparency, using only the most effective and clean, naturally sourced ingredients that are EWG VERIFIED™, Vegan and Cruelty-Free, as well as dermatologically tested.