It's natural for parents to want to care for and protect their baby. ATTITUDE's all-natural baby fabric softener offers a safe alternative that is free of cancer-causing contaminants. Making clothes static-free and huggably soft, this fabric softener is the best choice for moms and dads.
Aqua/water/eau, vegetable cationic surfactant (Bis(acyloxyethyl) hydroxyetyl methylammonium methosulphate esterquat).FORMULATED FOR COLD WATER.
DRIVEN BY A DESIRE TO DO MEANINGFUL WORK

Attitude develops their formulas with the highest standards of quality and transparency, using only the most effective and clean naturally sourced ingredients.

Attitude’s global sustainable vision is to reduce, reuse, recycle – and reforest to help protect the planet. Clean products, less plastic, and more trees – that’s their attitude.

From eco-refills and recyclable bottles, to biodegradable FSC certified cardboard, Attitude designs innovative packaging that reduces the plastic waste in your daily rituals.

Raise The Bar
Jean-Francois Bernier co-founded Attitude in 2006 with a mission to make the world a healthier, more sustainable place to live. Attitude designs high quality personal and household care products to be better for your body and our planet with the belief in mind that together, we can be the change.