Say goodbye to discomfort and sensitivity thanks to the ATTITUDE’s Fluoride Free Adult Toothpaste — Sensitive, specially formulated for sensitive gums and teeth. This toothpaste will soothe dental nerves for lasting sensitivity relief when regularly used thanks to potassium nitrate a mineral -based active added to our formula. EWG VERIFIED™️, fluoride-free and vegan, it will leave your breath feeling minty fresh. Plus, it comes in a tube and no unnecessary packaging cardboard box, a more sustainable alternative to traditional toothpaste. Brush away and smile proudly!
Non-medicinal ingredients/Ingrédients non médicinaux : Sorbitol, aqua, glycerin, hydrated silica, sodium methyl cocoyl taurate, gaultheria procumbens (wintergreen / thé des bois) leaf oil*, xanthan gum, citric acid, stevia rebaudiana leaf/stem extract, sodium benzoate, carica papaya (papaya) leaf extract, camellia sinensis (green tea) leaf extract, potassium sorbate, sodium chloride. *Naturally contains / Contient naturellement : D-limonene.
DRIVEN BY A DESIRE TO DO MEANINGFUL WORK

Attitude develops their formulas with the highest standards of quality and transparency, using only the most effective and clean naturally sourced ingredients.

Attitude’s global sustainable vision is to reduce, reuse, recycle – and reforest to help protect the planet. Clean products, less plastic, and more trees – that’s their attitude.

From eco-refills and recyclable bottles, to biodegradable FSC certified cardboard, Attitude designs innovative packaging that reduces the plastic waste in your daily rituals.

Raise The Bar
Jean-Francois Bernier co-founded Attitude in 2006 with a mission to make the world a healthier, more sustainable place to live. Attitude designs high quality personal and household care products to be better for your body and our planet with the belief in mind that together, we can be the change.