Seventh Generation
Seventh Generation Free & Clear Power+ Chlorine-Free Bleach 64 fl. oz.
64 fl. oz.No "bleachy" smell here! The color-loving, chlorine-free formula treats fabrics gently while lifting tough stains. The biodegradable formula uses hydrogren peroxide -- one of nature's best stain fighters -- to lift stains.
Suggested Uses
For best results: Pour 3 oz. into washing machine as it fills with water or use washing machine bleach dispenser. Add laundry.For People & Planet
Our curated selection of products is more than just a collection of items; it's a reflection of our values and where every choice reflects our commitment to a brighter future for people & planet. Explore the positive impact of Seventh Generation.


Built for Families and Future Generations
Seventh Generation believes informed choices create stronger communities. The brand openly discloses ingredients, advocates for stronger health protections, and prioritizes safer product development standards. As a certified B Corporation, Seventh Generation operates with a structure that balances profit and purpose, reinforcing its responsibility to families, workers, and communities. From sourcing to partnerships, people remain at the center of every decision.


Innovating Seven Generations Ahead
The company’s name reflects its guiding principle: decisions today should protect the next seven generations. Seventh Generation prioritizes plant based ingredients, recycled packaging, and renewable resources to help reduce environmental impact across its product lines. Beyond formulation, the brand supports climate advocacy, resource conservation, and systemic change designed to move the industry toward a more sustainable future. Long term stewardship is not a campaign — it is the foundation of how Seventh Generation does business.
More From Seventh Generation


Seventh Generation
Seventh Generation® has been a pioneer in plant based household and cleaning products for more than 30 years. Built on the belief that business should serve both present and future generations, the brand creates cleaning, laundry, and paper product essentials designed with ingredient transparency and safety in mind. Seventh Generation focuses on thoughtfully formulated products made with plant derived ingredients and renewable materials, offering everyday solutions that support healthier homes. With a long standing commitment to advocacy and accountability, the brand continues to push for higher standards across the industry.




































































